Behind Tiberius
Exhibition website and online publicity.
For Chadwick Tyler's first solo exhibition at The Honey Space in New York, RF was charged with constructing a site and building up media interest in the run up to the shows opening.
This site required a unique personality given the nature of Chadwick and of the show - this was reflected in the texts used and the - seemingly - random positioning of page elements across the site.
With one of the unique aspects being the 52 well models involved, interviews were conducted with those involved, and key blogs and online resources were targeted to carry the news on.
See the site HERE